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Item #:
196128360
The Future of Automotive Retail
Item #:
196128360
KES 3269
Price Details
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The Future of Automotive Retail provides a framework for how these changes are impacting both automaker and automotive dealer.
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What Stands Out
Innovative Technology
Integrates advanced technologies like AI and augmented reality to transform the shopping experience, enabling customers to visualize vehicles and features effortlessly.
Customer-Centric Approach
Focuses on personalized service, ensuring every customer's unique needs are met through tailored recommendations and a seamless purchasing journey.
Online-to-Offline Experience
Bridges digital and physical realms, allowing consumers to explore options online while facilitating a smooth transition to in-person visits for test drives and final purchases.
Product Details
- The future of mobility is evolving at an accelerating pace. This is most evident in the automotive retail channel, as both car dealers and automakers are experiencing an enhanced level of change.The Future of Automotive Retail provides a framework for how these changes are impacting both automaker and automotive dealer.The book provides a handy framework to categorize these changes across vehicle production, evolving consumer expectations, vehicle ownership, vehicle power sources, autonomy, connectivity and servicing of vehicles. The book wraps by providing a perspective on the future of the automotive dealership, as well as some practical advice on how to survive and thrive given the accelerating pace of change.
| Publisher | Automotive Ventures LLC |
| Publication date | June 29, 2022 |
| Language | English |
| Print length | 238 pages |
| ISBN-13 | 979-8986471808 |
| Item Weight | 15.2 ounces (430.92 grams) |
| Dimensions | 6 x 0.65 x 9 inches (15.2 x 1.7 x 22.9 cm) |
Who Should Buy?
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Dealership Owners
Dealership owners looking to modernize their sales approach and adapt to changing consumer behaviors will benefit greatly.
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Automotive Marketers
Marketers needing insights into trends and effective digital strategies for engaging customers in the automotive industry will find it useful.
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Tech-Savvy Consumers
Consumers interested in exploring innovative automotive purchasing options and technologies will appreciate the future retail perspectives.
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Traditionalists
Individuals who prefer conventional car buying methods may find this product too advanced and unsuitable for their needs.
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Casual Buyers
Occasional car buyers looking for straightforward, simple purchasing processes might not benefit from the complex insights provided.
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Budget-Conscious Shoppers
Shoppers focused solely on cost savings without interest in technological advancements may not find value in this product.
Product Description
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What is the primary focus of 'The Future of Automotive Retail'?
Answer: The book focuses on the changes affecting automotive retail, including production, consumer behavior, and future dealership strategies. -
Question:
Who is the target audience for this book?
Answer: The book is targeted at automakers, automotive dealers, and anyone interested in the future of the automotive industry. -
Question:
What practical insights does the book offer?
Answer: It offers advice on how automotive dealerships can survive and thrive amidst rapid changes in the industry.
Retailing Editorial Review
**** "The Future of Automotive Retail" by Steve Greenfield has been met with Considerable acclaim from customers who are deeply engaged in the automotive industry. Reviewers describe the book as a vital resource for any professional looking to navigate the seismic shifts in automotive retail and technology. Greenfield, a seasoned expert with over two decades of experience, provides a well-researched, insightful overview of emerging trends, from the evolution of dealerships to the integration of autonomous vehicles and innovative ownership models. Readers especially appreciate Greenfield's ability to distill complex changes into clear and actionable insights, making the content both accessible and engaging. Many reviewers note that the book is packed with expert opinions and statistics, which lend credibility and depth to his analysis. Overall, the Consensus indicates that it's not just a theoretical discussion but a practical guide for understanding and preparing for the future of the automotive landscape. This extensive exploration of the industry's trajectory is perceived as timely and essential for anyone within the automotive sector, whether they are involved in technology, retail, or e-commerce. With anticipation for a potential follow-up edition, Greenfield's work has undoubtedly struck a chord with its audience, positioning it as a staple for professionals aiming to thrive in a rapidly changing environment. **
Customer Reviews & Ratings
66 customers ratings
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Pros
- Comprehensive and insightful overview of the future of automotive retail.
- Well-researched with expert opinions and statistics.
- Engaging writing style that makes complex topics accessible.
- Relevant for a wide range of professionals within the automotive sector.
- Provides practical insights that can be applied to the industry.
Cons
- Some readers may seek more depth in specific topics.
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KES 3269
Order now and get it around Saturday, July 04
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Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Fastest cross-border delivery
Features & Benefits
- Explore the evolving landscape of automotive retail.
- Understand the impact of changes on automakers and dealers.
- Learn about new consumer expectations and vehicle ownership models.
- Gain insights on future vehicle power sources and autonomy.
- Discover practical advice for thriving in an accelerating market.
- Prepare your dealership for the future with effective strategies.