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Item #:
194987575
Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
Item #:
194987575
KES 3624
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Unlevel the Playing Field reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs.
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What Stands Out
Game-Changing Insights
Delivers groundbreaking perspectives on PPC advertising that challenge traditional methods, ensuring marketers gain a competitive edge in their strategies and outcomes.
Expertise from Leaders
Written by industry experts, offering credible, actionable advice and proven techniques that empower professionals to improve their PPC performance effectively.
Comprehensive Strategies
Covers a range of PPC tactics that adapt to evolving trends, equipping advertisers with the tools needed to navigate complex digital marketing landscapes successfully.
Product Details
- Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick's first book dives into three key areas of search marketing-bidding, targeting, and messaging-to illustrate how automation layering can take your campaigns to the next level of profitability. Whether you're an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.
| Publisher | Modern Marketing Masters |
| Publication date | January 25, 2022 |
| Language | English |
| Print length | 262 pages |
| ISBN-10 | 1544523343 |
| ISBN-13 | 978-1544523347 |
| Item Weight | 1.03 pounds (470 grams) |
| Dimensions | 5.5 x 0.75 x 8.5 inches (14 x 1.9 x 21.6 cm) |
Who Should Buy?
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PPC Professionals
This book is ideal for PPC specialists seeking innovative strategies to enhance their advertising campaigns and effectiveness.
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Marketing Students
Students studying digital marketing will gain valuable insights into PPC trends and concepts crucial for their future careers.
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Business Owners
Entrepreneurs looking to optimize their ad spend and increase ROI will find actionable advice tailored to their needs.
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Beginner Marketers
Newcomers to marketing might find the concepts advanced, requiring prior knowledge to fully grasp the content presented.
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General Readers
Casual readers seeking entertainment may not appreciate the technical depth and focus on PPC marketing strategies in this book.
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Non-Business Individuals
Individuals not interested in PPC or advertising strategies will likely find the content irrelevant and uninspiring.
Product Description
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Customer Questions & Answers
-
Question:
What is automation layering?
Answer: Automation layering combines human creativity with machine efficiency to optimize digital marketing strategies. -
Question:
Who is this book intended for?
Answer: It's aimed at both agencies and in-house marketers focused on e-commerce or lead generation. -
Question:
How can this book help improve my PPC campaigns?
Answer: It provides insights into differentiating your approach to increase sales and returns in a competitive market.
Intelligence & Semantics Editorial Review
**** "Unlevel the Playing Field: The Biggest Mindshift in PPC History" by Fred Vallaeys is a transformative read for both novice and seasoned digital marketers looking to navigate the evolving landscape of pay-per-click (PPC) advertising. Drawing from his extensive experience as a founding member of the Google AdWords platform, Vallaeys outlines the critical impact of AI and machine learning on Google Ads, presenting a compelling argument for the combination of human intuition with automation for optimal campaign performance. The book goes beyond just basic PPC training; it encourages readers to adopt a new mindset towards online advertising, emphasizing the importance of understanding the 'why' behind strategies, in addition to the 'what' and 'how.' The actionable insights provided are both practical and thought-provoking, catering specifically to professionals feeling the weight of automation in their marketing efforts. While Vallaeys stresses the necessity of professional guidance to steer automation systems towards success, some readers have expressed concern about his somewhat apologetic stance towards Google’s automation, hinting at potential vulnerabilities. Nevertheless, the book is lauded for its clarity and relevance, ensuring that readers are equipped to adapt and excel despite the rapid technological advancements in PPC advertising. Overall, "Unlevel the Playing Field" is highly recommended for anyone serious about mastering paid search. It serves as a guide to not only surviving but thriving in an industry increasingly dominated by automated processes. **
Customer Reviews & Ratings
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Pros
- Deep insights from an expert in PPC and Google Ads.
- Combines human intuition with automation for better results.
- Offers actionable strategies and tips for improving campaign performance.
- Encourages a new mindset towards PPC advertising.
- Thought-provoking and engaging read.
Cons
- Some readers feel the author's approach is overly apologetic towards automation.
Product Price History
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KES 3624
Order now and get it around Monday, July 06
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Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Features & Benefits
- Learn to stand out in a crowded digital marketing space.
- Discover the power of automation layering in PPC.
- Enhance campaign profitability through innovative strategies.
- Suitable for both agencies and in-house marketers.
- Focus on key areas: bidding, targeting, and messaging.
- Transform ad platforms to work in your favor.