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Communication Research: Asking Questions, Finding Answers 4th Edition
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Communication Research: Asking Questions, Finding Answers 4th Edition
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative
Communication Research: Asking Questions, Finding Answers 4th Edition
Item #: 7630623

Communication Research: Asking Questions, Finding Answers 4th Edition

Item #: 7630623

KES 14865

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Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative
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What Stands Out

Comprehensive Coverage
This edition offers an extensive exploration of communication research methodologies, ensuring readers grasp diverse techniques and approaches, enriching their understanding and application in real-world contexts.
Engaging Style
The book's accessible writing style captures student interest, encouraging deeper engagement with complex concepts, making it ideal for learners seeking a clearer understanding of communication research.
Updated Examples
Incorporating contemporary case studies and examples, this edition provides relevant insights, allowing students to relate research concepts to current communication trends and practices effectively.

Product Details

Shop the latest edition of Communication Research: Asking Questions, Finding Answers and enhance your research skills. Available at Ubuy, Kenya for all your shopping needs.
  • Covers basic research issues and processes in communication
  • Includes both quantitative and qualitative methods
  • Emphasizes choosing the appropriate method based on research questions
  • Provides access to Connect digital learning platform
  • Features SmartBook® for personalized reading experience
  • Offers progress dashboards and tips for improvement
Publisher McGraw-Hill Education
Publication date February 25, 2014
Edition 4th
Language English
Print length 432 pages
ISBN-10 0078036917
ISBN-13 978-0078036910
Item Weight 1.8 pounds (820 grams)
Dimensions 8.2 x 0.9 x 9.3 inches (20.8 x 2.3 x 23.6 cm)

Who Should Buy?

Suitable For
  • Students in Academia

    Ideal for undergraduate and graduate students studying communication and research methods to enhance their understanding and skills.

  • Research Professionals

    Great for professionals conducting communication research, offering methodologies and techniques for effective data collection and analysis.

  • Educators and Instructors

    Helpful for teachers looking to incorporate effective communication research methods into their curriculum and course materials.

Not Suitable For
  • Casual Readers

    Individuals without a background in communication research may find the content too technical or detailed for general interest.

  • Practitioners Only

    Those seeking practical applications without the theoretical framework may not find this book suited to their immediate needs.

  • Advanced Researchers

    Experienced researchers may find the information too basic and not challenging enough for their advanced level of expertise.

Product Description

Communication Research: Asking Questions, Finding Answers 4th Edition

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Customer Questions & Answers

  • Question: What topics are covered in Communication Research: Asking Questions, Finding Answers 4th Edition?

    Answer: This edition delves into a wide array of topics central to communication research, including fundamental research methodologies, qualitative and quantitative analysis techniques, and pragmatic applications in real-world settings. It emphasizes the importance of formulating effective research questions, understanding data analysis, and translating findings into actionable insights. For students or professionals pursuing careers in communication, media, or marketing, this book serves as a comprehensive guide that enhances critical thinking and enhances research skills.
  • Question: Who is the target audience for this book?

    Answer: The book is primarily aimed at students, educators, and professionals in the fields of communication, media studies, and public relations. It is tailored to readers seeking to enhance their understanding of communication research principles and practices. By incorporating varied case studies and examples, it addresses both novice learners and seasoned practitioners who aim to refine their research capabilities and apply them to real-world communication challenges.
  • Question: How does this edition differ from previous ones?

    Answer: The 4th edition features updated methodologies, newly incorporated case studies, and expanded discussions on contemporary issues in communication research. It reflects the latest trends and technological advancements affecting the field, ensuring that readers stay current. Enhanced visual aids, such as charts and graphs, support better understanding of complex concepts, making it a more comprehensive and user-friendly resource for those studying or engaging in communication research.
  • Question: Are there exercises or case studies in the book?

    Answer: Yes, Communication Research: Asking Questions, Finding Answers 4th Edition includes practical exercises and case studies that encourage hands-on learning. These components are designed to help readers apply theoretical knowledge to real-life scenarios, fostering a deeper understanding of the research process. For instance, you might analyze a recent media campaign or conduct a small-scale public opinion survey, solidifying your skills in gathering and interpreting data.
  • Question: Can this book help improve my research methodology skills?

    Answer: Absolutely! This book is an excellent resource for improving research methodology skills. It provides detailed explanations of both qualitative and quantitative research methods, helping readers to design projects effectively. By employing the techniques outlined, readers can learn how to gather reliable data and interpret it critically, which is invaluable for developing sophisticated communication strategies and enhancing overall research proficiency.
  • Question: What is the significance of asking questions in communication research?

    Answer: Asking questions is fundamental to communication research as it drives inquiry and focuses the research objectives. The authors emphasize that well-formulated questions lead to clearer results and more actionable findings. In practice, developing strong research questions can guide your study design and data collection efforts, ultimately leading to discoveries that influence communication practices or policy decisions in various fields.
  • Question: Is this book suitable for beginners in communication studies?

    Answer: Yes, it is suitable for beginners! The 4th edition is structured to accommodate readers with little to no prior knowledge of communication research. With clear, accessible language and gradual progression through topics, it lays a strong foundation. Beginners will find the examples and explanations helpful in navigating the complexities of research, making it easier to grasp essential concepts and apply them in academic or professional settings.
  • Question: How can this book be used in a classroom setting?

    Answer: In a classroom setting, Communication Research: Asking Questions, Finding Answers 4th Edition can serve as a core textbook, guiding discussions and exercises. Instructors can use its chapters as a framework for assignments focused on research design, data analysis, or interpreting findings. Students can collaborate on case study evaluations or conduct surveys using methodologies outlined in the text, fostering an engaging and interactive learning environment while applying their knowledge.
  • Question: What additional resources complement this book?

    Answer: This book is complemented by various academic journals, online databases, and research software programs that enhance the learning experience. Websites offering access to peer-reviewed articles, podcasts on communication methodologies, and video tutorials about statistical analysis can provide further insights. Utilizing these resources alongside the book allows for a comprehensive exploration of communication research methodologies and current trends in the field.
  • Question: Where can I buy Communication Research: Asking Questions, Finding Answers 4th Edition?

    Answer: You can purchase Communication Research: Asking Questions, Finding Answers 4th Edition from Ubuy. They offer a reliable shopping experience for readers in Kenya, providing hassle-free access to this essential resource in communication studies. Leveraging Ubuy's platform means you can easily navigate various formats and options available for this title.

Speech Editorial Review

"Communication Research: Asking Questions, Finding Answers" is a textbook that provides information on the process of conducting research in communication studies. While the content of the book may not be exciting for all readers, it is a necessary tool for anyone studying communication research. The option to rent the book is beneficial for those who do not want to purchase it outright. Delivery and packaging did not receive any feedback in this review.

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Pros

  • Provides necessary information for communication research
  • Renting option available

Cons

  • Boring content for some readers

Product Price History

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KES 14865

Order now and get it around Saturday, July 25

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Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

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Features & Benefits

  • - Covers both quantitative and qualitative methods
  • - Avoids learning one methodology or skill
  • - Teaches a variety of methods and how to apply them
  • - Available as a digital learning platform
  • - Includes adaptive digital textbook and progress dashboards
  • - Option to purchase a print version