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Item #:
53297402
Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand 1st Edition
Item #:
53297402
KES 3328
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Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its implications for the role of these services in culture.
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What Stands Out
In-Depth Industry Insights
Offers comprehensive analysis of the subscriber-funded video on demand model, providing readers with a deep understanding of industry dynamics and market trends.
Expert Contributions
Features essays and research from industry leaders, ensuring authoritative perspectives that enhance credibility and inform strategic business decisions for stakeholders.
Targeted Audience Focus
Designed for media professionals, entrepreneurs, and academics, delivering tailored content that addresses the specific needs of those involved in the streaming video landscape.
Product Details
| Item Weight | 1.5 lbs (680 grams) |
Who Should Buy?
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Industry Analysts
Provides in-depth insights into the streaming market trends and subscriber-based models, aiding in competitive analysis.
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Business Students
Ideal for those studying business models, marketing, and media strategies in the evolving landscape of video consumption.
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Content Creators
Useful for content creators looking to understand monetization strategies and audience engagement in subscription-based platforms.
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Casual Viewers
May not engage those who only seek entertainment and are less interested in the business aspects of streaming.
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Technical Experts
Not suited for professionals seeking technical details or operational methodologies behind video streaming technologies.
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General Readers
Could be too focused on business insights for those looking for general content engagement regarding Netflix and streaming.
Product Description
Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand 1st Edition
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Customer Questions & Answers
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Question:
What topics are covered in 'Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand'?
Answer: This book delves into various critical topics including the economic models that underpin subscriber-funded video on demand services like Netflix. It explores how these platforms have transformed the entertainment landscape and discusses content creation strategies. Furthermore, it considers the implications for traditional broadcasters and the future of media consumption, offering insights into subscriber retention and growth strategies. -
Question:
Who is the author of 'Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand'?
Answer: The book is authored by a leading expert in the field of media and entertainment. Known for their extensive research and publications, the author brings a wealth of knowledge regarding the evolution of video streaming and the business strategies utilized by major players like Netflix. Readers will benefit from their analytical approach and clear presentation of complex concepts applicable to current industry trends. -
Question:
Is 'Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand' suitable for beginners?
Answer: Yes, the book is crafted to appeal to both industry newcomers and professionals alike. It provides a foundational understanding of the streaming landscape while also offering advanced insights that seasoned readers can appreciate. By breaking down intricate topics into accessible language, it presents practical use cases and examples to illustrate how consumer behavior is shaping the future of video on demand services. -
Question:
How does this book explain the impact of Netflix on traditional media?
Answer: The book outlines the profound impact Netflix has had on traditional media by analyzing the shift towards on-demand viewing. It discusses how Netflix's original content and data-driven recommendations have altered audience expectations. This transformation is significant for media companies, prompting them to adapt their strategies in order to compete effectively in a landscape dominated by streaming services. -
Question:
Can this book help me understand the economics of streaming services?
Answer: Absolutely. The book provides an in-depth analysis of the financial models behind streaming services, including subscriber acquisition costs and revenue generation through subscription fees. It also examines advertising strategies used by platforms that are not strictly subscription-based, making it a vital resource for anyone interested in the financial underpinnings of the streaming model. -
Question:
What kind of case studies are included in 'Netflix and Streaming Video'?
Answer: The book features a range of case studies focusing on successful strategies employed by leading streaming services, with Netflix as a primary example. These case studies demonstrate how content diversity, original programming, and audience engagement techniques have led to substantial growth and subscriber loyalty, providing actionable insights for professionals looking to replicate this success in their own organizations. -
Question:
How does the book address consumer preferences in video streaming?
Answer: Consumer preferences are at the forefront of the discussion in this book. It investigates how viewing habits have evolved with the rise of streaming platforms and how content providers can leverage data analytics to tailor offerings to individual tastes. Understanding these preferences is crucial for businesses looking to create compelling content that resonates with their audience, ultimately driving subscriber growth. -
Question:
What insights does the book offer about the future of video on demand?
Answer: The book provides valuable projections regarding the future of video on demand, focusing on trends such as the increasing importance of Kenya markets, the role of technology in content delivery, and the potential for new platforms to emerge. It addresses challenges and opportunities that the industry will face, making it a pertinent read for anyone looking to stay ahead in the streaming ecosystem. -
Question:
Are there any interviews or expert opinions included in the book?
Answer: Yes, 'Netflix and Streaming Video' includes interviews and opinions from industry experts, which enrich the narrative with first-hand insights. These contributions provide context and credibility, helping readers understand diverse viewpoints on the challenges and successes within the streaming market. This expert commentary is invaluable for anyone keen on gaining a deeper understanding of the industry's dynamics. -
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Where can I buy 'Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand 1st Edition' in Kenya?
Answer: You can purchase 'Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand 1st Edition' from Ubuy, which offers a reliable platform for acquiring books and a wide range of products. Ubuy often provides excellent customer service and the convenience of online shopping, making your purchasing experience seamless.
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KES 3328
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Features & Benefits
- The book presents a comprehensive foundation for understanding the business of subscriber-funded streaming video.
- It highlights the similarities and differences among streaming video services and video distribution technologies.
- It reveals how the reliance on subscriber payment and video on demand produces different norms and strategies compared to previous video businesses.
- The book investigates Netflix and how its particular blend of characteristics distinguishes it from other subscriber-funded video on demand services.
- By understanding the underlying economic and technological dynamics of these services, it is possible to better assess the actions taken by the companies and what the future of video may encompass.
- A must-read for students and scholars of Media and Communications Studies, as well as those wishing to learn more about Netflix and streaming video services.
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